Customer Experience

Customers will have an experience. You can't stop them having an experience, but you can make it better. There are some great benefits for improving customers' experience the strongest of which is the evolution of customers where they evolve from potential customers to customer advocates.

We all have a customer experience

An experience is made up of our expectations, our feelings, our interpretations, our memories and our beliefs. We have experiences everyday, everytime we do anything. When customers interact with any company, they have a lasting experience which effects their perception of any brand. Think about when you are a loyal customer, the chances are its not just because of their products or services, its about how they make you feel about the experiences you have with them.

Customer experiences happen everywhere

Every place a customer comes into contact with your brand is what we call a customer touchpoint. Usually there is an interaction which takes place between a customer and any organisation. We see customer touchpoints as gateways for customers to fulfil their goals. A poor experience at any customer touchpoint may mean they go elsewhere, a good customer experience will mean they continue on their journey to complete their goal with you.

Welcome: a daily Journey

Well well , my journey as a customer started long back ago but i finally decided to write down about my daily surprises. My main focus will be on a telecom company I’m roaming around lately! Nawras in specific, it’s a telecom company located in Oman specifically in Muscat/ Al-Athaiba. I will try to write some daily updates about what i do here as a customer! They call me the inner voice of a customer! But I just feel its exaggeration for the time been! Because I still haven't witnessed the full thing as a customer! I mean come on it will take me months to see the full thing logically and it’s quite impossible to understand a dynamic lifecycle each customer face but I’m digging my way there! well at least i started, therefore I’m studying each touch point a customer interact with this industry now for a while and for sure I will share my journey over here and share a good and bad customer experience in all telecom industries I’ve dealt with. So welcome to my daily customer diary.